Formula 1: Liqui Moly Invests Millions On Ads To Boost International Brand Profile

By Roger Aitken, Contributor Formula One racing’s fortunes have been swelled further by a “multi-million” dollar investment from Liqui Moly, a leading oil and additives specialist firm headquartered in Germany, through a racetrack advertising sponsorship at F1 meetings targeting an audience of over a billion around the globe. …read more